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Breakfast Cereal Is Made With Whole Grain. That Means We Keep All 3 (Bran, Endosperm And Germ) Natural Parts Of The Grain, So You Get More Of Their Inherent GoodneBreakfast Cereal is made with Whole Grain. That means we keep all 3 (bran, endosperm and germ) natural parts of the grain, so you get more of their inherent goodness - like natural dietary fibre.ss - Like Natural Dietary Fibre.